There is one thing shopkeepers or marketing personnel should never miss: the advertising lightbox. As a mark of scientific progress, lightboxes replace the traditional forms of outdoor or indoor advertising. On the basis of a well-designed canvas, the addition of LED makes advertising available at night and more eye-catching. A tiny lightbox may contain huge commercial value. Let’s learn about the magic of the advertising lightbox!
What is a lightbox in advertising?
The advertising lightbox is a kind of advertising carrier that generally uses blister, acrylic, inkjet cloth, etc. as the base material and adopts a box-type hollow structure. Then it uses a certain advertising lighting to light up the canvas so that it can also work at night. It is an easy and suitable form of advertisement for indoor and outdoor advertising. Displayed in places where many people pass by, the lightbox serves to attract their attention and promote your products.
Different types of the advertising lightbox
The advertising lightbox has many types depending on the various materials used, production process, sizes, and so on. The mainstream lightboxes include:
Vacuum advertising lightbox
Vacuum lightbox is a general term for lightboxes applying the blister method. Its shape can change freely. The skeleton of the vacuum lightbox is made of aluminum profiles, and people use steel to reinforce the lightboxes with larger dimensions. Acrylic comprises the lightbox piece. After heating the acrylic plate, people use a blister machine to suck out a raised panel as the surface of the lightbox. Another way is to use a compression molding machine to press the panel. Acrylic is the common material for the vacuum lightbox for its advantages of high light transmittance (above 92%), pure color display, non-toxicity, and excellent weather resistance.
Soft film advertising lightbox
The surface of this type of lightbox is soft film, and the advertisement is painted on it. There are six series of soft film lightboxes: glossy surface, satin surface, light-transmitting surface, basic film, suede surface, metal surface, and punching surface. The delicate and glossy image shown by the soft film lightbox is one of its highlights. With the bright illumination of the LED, it can display the painting vividly. The soft film lightbox is small in size and relatively easy to install.
Fabric advertising lightbox
The fabric lightbox contains a fabric aluminum profile frame, a bright LED light strip, and a spray-painted cloth. Commonly used light sources include fluorescent lights and LED lights. It can work for a longer period of time in an environment with slightly harsh conditions such as wind, sun, and oxidation, so it is suitable for outdoor use.
There is also a special type of fabric lightbox that is super easy to change. In the lightbox, the canvas with adhesive strips can move in the slot of the frame. The painting can be changed by pulling out the adhesive strip. This type of lightbox can be hung in the air and display double-sided images.
Dynamic advertising lightbox
The dynamic lightbox can produce personalized dynamic effects and a strong visual impact by controlling the speed and intensity of the light so as to maximize the advertising effect. The control system of the dynamic lightbox is the key to realizing the dynamic effect. It usually consists of a main control board and devices like sensors, audio equipment, a touch screen, etc. The main control board can control the brightness and color of LED lights.
Ultra-thin advertising lightbox
People learned from LCD TV backlights and invented ultra-thin lightboxes. An ultra-thin lightbox consists of a light guide plate as the conductor, an aluminum alloy frame, built-in LED light strips, a film, and a transparent acrylic surface. Except for being used to display advertisements, it also has other uses, like showing the menu of a shop.
Benefits of the advertising lightbox
Eye-catching
Compared with traditional print ads, which can only influence a relatively small area, the advertising lightbox is larger and is equipped with illumination. Therefore, the space it can have an impact on is quite wide. Its vivid color and high brightness will naturally draw the attention of passersby, thus boosting brand awareness.
Versatile and flexible
The advertising lightbox can not only be used for advertisements but also for displaying any information you want to convey. For example, it can show a warning or a public welfare slogan. And for different uses, you can place the lightbox in fitting spots, such as the front of your store, the wall, and the column.
Beautify the surroundings
Lightboxes in different sizes and colors light up a beautiful night view of the cities. At the same time as helping you sell your products, it can be a part of the street and your shop. A well-designed lightbox will leave a good impression on viewers and make them more willing to shop at your store.
Nonstop influence
The illumination makes advertising possible at any time. Usually the lightbox displays 24/7, which means your ads are likely to be seen all the time. And don’t worry about your power bill! The LED with high efficiency will consume as little energy as it can.
How to choose a lightbox with high quality
In order to buy the lightbox that has the best performance at a limited price, here are some factors you can consider:
Quality of the light strips
The light strips are packaged in the lightbox and can be called the core of it. If they fail often, it will be very troublesome to repair since you need to open the box and reinstall. Therefore, you need to consider whether the light strips in the lightbox are of high quality. You can pay attention to factors like low heat emission, the material of the strip cover, etc.
Fabric and film
If it is a fabric lightbox, it is very important to choose a type of fabric that is resistant to harsh weather. Installed on the outside, the cloth will be directly exposed to sunlight, wind, and rain. Grid cloth is one of the recommended materials for the lightbox.
If you are using a lightbox that contains a film, you also need to choose the correct one. As a film that is close to the light strips and is likely to be exposed to sunlight, it has to be heat-resistant to keep your lightbox safe.
Water proof
Water is deadly for electricity. No one can imagine what will happen if these two meet. Even if no accident happens, water will be sure to reduce the lifespan of your lightbox. So you need to make sure to strengthen the seal of your lightbox. Usually people use glass glue to seal, because the sealing glass glue has a high sticking ability, which can effectively prevent water from pouring in.
Lightbox at Mokolight
Want to give the lightbox a try and boost your business? You can seek professional advice and products at Mokolight! We will be sure to offer the LED light with the highest quality because we are experienced and qualified. We have produced our own LED lights for 16 years, and hundreds of our staff will try their best to fulfill your specific needs. Don’t hesitate and contact us right now!