The secret of those vivid and eye-catching OOH (out-of-home) advertisements lies in the advertising lighting they use, which is LED lighting. The evolution of advertisements has gone through a long history, from the printed ones to those on TV or radio, and then to the type that makes use of lights. One of the most brilliant choices of the advertising industry is that they choose LED as the commonly used light source and let the LED light advertisement boost their businesses. And that is what you should do too. Read this passage to find out the reasons and learn how to choose the best LED for your advertisements!
Effects of the LED light advertisement
Want to make your brand as iconic as Coca-Cola’s? Let LED light advertisements help you. Here is what they can do:
Boost your products
This is an obvious outcome of your LED advertisement and exactly what you want. According to a study carried out by the Out of Home Advertising Association of America (oaaa.org), investing one dollar will bring you a return of 5.97 dollars. At the same time, it also increases the frequency of online searches for your brand.
Attract all potential audiences
LED light advertising makes it possible to attract the attention of anyone at any time. While newspaper advertisements are for those who read newspapers and TV advertisements are for those who love watching TV, the audience of an LED light advertisement is not limited. That is because it is set in an area where there is huge traffic, so you can affect people of different ages, sexes, and preferences.
Convey a unique message
The time when businesses boosted their sales by simply promoting their products has passed. With the improvement in people’s living conditions, sometimes you need to apply a new method. For example, you can shoulder social responsibility like McDonald’s does and leave a good impression on passersby. Or you may simply display an attractive photo to be more eye-catching and promote the clothing on sale. There are many innovative and available ways! And for some types of LED advertisements, like the lightboxes, you can replace the fabric to change the content, which is quite flexible.
Advantages of the LED light advertisement
Compared with other light sources, LED is the most popular choice for advertisements, and there are plenty of reasons:
1. Best display of the colors on your ads
With LED lights, the color of your lightbox can be consistent with the original ones. This is because LED lights have a high CRI. Generally speaking, CRI determines whether the lights can show the colors of an object like sunlight does. Fluorescent lamps use gas discharge to emit light, leading to a discontinuous spectrum, so their color rendering index is low, which is generally 65-80. LED lamps can basically reach more than 80. What’s more, the invention of the full-spectrum LED makes a CRI as high as 99 possible, which is sure to perfectly display your desired colors and achieve the best effect of your ads.
2. Long lifespan
LED uses heat-conducting silicone sealing and packaging materials that can resist high temperatures. In this way, the junction temperature can reach a maximum of 150°C to ensure that the lifespan of the LED is not less than 50,000 hours. LED is less likely to break down due to the reliability of its system. The LED light system adopts a modular design, which is convenient for operation, maintenance, and repair. For a fluorescent light, the average service life is only 8,000-10,000 hours.
3. Consistent light
Most lights will undergo light decay in their service life. For incandescent lamps, it is easy to turn darker because of the evaporated deposition of tungsten. For fluorescent lights, there are many factors that cause light decay, such as the deterioration of phosphor powder, the generation of light-absorbing film, and the blackening of the lamp tube caused by ion exchange. Though LEDs cannot totally prevent light decay, they have improved a lot compared with incandescent and fluorescent lights, and if the LED is equipped with chips of high quality, the light decay won’t be very obvious.
4. Even light
LEDs can provide more even light than fluorescent lights. When fluorescent lights are installed in the lightbox, limited by the uneven light emission of the lamp tube, the light box is prone to appear with uneven “zebra” stripes. In order to solve the problem of uniform light mixing, manufacturers are forced to use more lamps, resulting in additional energy consumption and higher operating costs. Moreover, the advertising light box using fluorescent light is very thick and bloated, which cannot meet the flexible and changeable commercial requirements of the light box design.
What makes the best LED lights for advertising?
LED lighting is a wise choice for advertising lighting. But the types of LED lights on the market vary, and you may be confused about how to choose the best one. For your reference, there are several factors that determine whether an LED light can achieve the best performance to illuminate your advertisements:
Uniformity of light
One fatal weakness of the fluorescent light is that, because of the limit of its tubes, it usually cannot emit even light when installed in the lightbox. This will change the appearance of both the brighter and darker parts of the lightbox. To achieve uniformity of light, people increase the quantity of LED beads. In this way, one LED bead will be able to make up the dark area that another LED fails to illuminate. The second way is to calculate the most suitable distance between two LED beads for better uniformity of the light. This method will be more energy-efficient. Thirdly, good manufacturers will use diffuse reflection arrays, which can reflect the light in all directions to make it even. Another method is to install the LED strip on the sides of the lightbox so that every corner of the lightbox can be illuminated.
Color temperature
For lightboxes, the color temperature of the light source is generally selected at 4500K-15000K. 4500-5500K is common white light, which is pure and will illuminate your advertisement clearly. 6000-15000K is a cold white light with high brightness, but because of its coldness, sometimes the advertisement will be blurred. At present, most of the lightboxes use diffuse reflection light strips. A color temperature of 6000-10000K is the best choice for a diffuse reflection light source.
Brightness
Usually, the retailers you find on the market will only list the power of their LED lights. But actually, there are other points that measure the brightness of the LED as well, such as luminous intensity and the lens it uses. The power tells you how much current and voltage the light can stand, and it has to be analyzed together with its efficiency. Even though some LEDs have high power, if their efficiency is low, they cannot emit light with the ideal brightness. Luminous intensity measures the luminous flux emitted by a light source through a certain angle of the cover in a specified direction. There are different types of LED lenses, which vary in transmittance, heat resistance, and cost. So you need to consider which points are important to you and compare different LED lights.
Choose Mokolight for the best LED lights
Mokolight offers the most suitable LED lights of high quality for your advertisements. Our salesmen and engineers will try their best to fulfill every request of yours, aiming to achieve the perfect effect of your advertisement with our LED lights. Workers in our factories will produce your lights under strict industry standards and ensure the quality of your lights. With 16 years of experience and various qualifications as backup, we will be sure to help you boost your business. Take action and contact us right now!
